What is Cost per Mille (CPM)

Cost per mille (CPM) may also refer to cost per thousand, is one of the popular advertising payment models which implies that a marketer or advertiser pays per 1,000 impressions for an ad unit, aka a video, banner, and the like shown to 1000 viewers for a specific unit of time.

What is Cost Per Install (CPI)
CPC (Cost per Click)

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