Ad Tech Glossary

A platform that ensures the delivery and storage of digital advertisements, and submits a particular ad to the visitor’s browser Read More »

Addressable TV advertising falls under technologies that enable advertisers to split TV viewers into multiple audiences based on demographic, behavioral, Read More »

Adtech is known as an umbrella term for advertising technology. It embraces a set of tools and software, advertising campaigns, Read More »

Advanced TV serves as an umbrella term for several forms of TV content distribution, encompassing video on demand (VOD), connected Read More »

An advertisement is one of the core tools geared towards product or service promotion, as well as engagement with an Read More »

Automatic content recognition (ACR) recognizes the content viewers consume, and offers them additional information based on their input or search Read More »

AVOD or ad-based-video-on-demand is a service that offers users absolutely free content. Every video contains ad breaks that allow for Read More »

A blacklist encompasses a database with websites that spread inappropriate content or spam, as well as perform malicious acts or Read More »

Brand safety includes measures focused on brand image protection from the adverse and harmful impact of ambiguous and inapt content Read More »

Cost per Action (CPA) stands for an advertising payment model based on users’ actions performed on the site. They may Read More »

Cost per click or CPC stands for the price advertisers pay when they get a click on the ad placed Read More »

CTV stands for connected TV, and means that video content is streamed over the internet. The delivery of video content Read More »

First party data is the user data that website owners gather about their visitors. Such kind of data is deemed Read More »

Geo-targeting means ad delivery based on the audience’s geographical location, such as a city, a region, or a country, collected Read More »

The advertisement that is shown before, during or after a watched video, the same way it would be displayed during Read More »

Inventory stands for internet assets and other tools used for advertisement. Ad placements on digital platforms and high-traffic websites are Read More »

Internet Protocol television, aka IPTV, refers to television content distribution over Internet Protocol (IP) networks. This technology differs from traditional Read More »

Mid-roll ads enable advertisers to display commercials in the middle of the watched content. Their lengths vary, and so does Read More »

OTT stands for over-the-top and refers to a closed TV system where video content is delivered via the internet in Read More »

The type of the ad that is getting displayed out of the stream in autoplay mode and is played the Read More »

Post-roll ads allow streaming commercials when users finish watching their content. These ads usually last within 10-15 seconds and are Read More »

This type of commercial is exposed automatically before the preferable content and can last for 15, 30, or 60 seconds. Read More »

This is a real-time auction model of buying that is characterized by clear price categories. It is available only to Read More »

A variety of methods designed for purchasing advertising on the Internet using automated systems (robots) and algorithms like RTB, that Read More »

Programmatic TV is known as an advertising method that applies digital tools in order to choose the most suitable way Read More »

SVOD means subscription-video-on-demand, also known as subscription VOD. Users get access to traditional TV packages or other video content on Read More »

Transactional-Video-on-Demand (TVOD) refers to a VOD service that empowers customers to purchase content on a pay-per-view basis. Unlike SVOD, TVOD Read More »

The definition of user acquisition definition (UA) includes the total amount of money spent on attaining a new user for Read More »

A standard developed by the IAB (Interactive Advertising Bureau). The VAST template is an XML document that gets built in Read More »

Virtual Multichannel Video Programming Distributors or vMVPD stands for live and on-demand linear television combined in the same content delivery Read More »

Video-on-demand (VOD) is the next generation of video streaming. VOD implies a media distribution system and a video consumption method Read More »

An ad tag is a piece of code such as an HTML or JavaScript code snippet that’s combined with a Read More »

Ad verification is a system geared toward advertisement validation and testing. It ensures that creatives be shown in the correct Read More »

An advertiser is a person, company, brand, or entrepreneur who seeks to promote their services and products using digital creatives Read More »

Bot traffic falls under a kind of traffic that bots (aka certain scripts) generate automatically to perform a series of Read More »

BVOD stands for broadcast video-on-demand. The technology implies that professionally produced video content may be watched when and where users Read More »

A content delivery network or content distribution network (CDN) refers to a geographically distributed network of proxy servers and their Read More »

Conversion indicates ad campaign effectiveness, and is commonly a result of actions visitors take on a site: filling out a Read More »

Cost per install or CPI determines a price an advertiser or a marketer pays after every single app download on Read More »

Cost per mille (CPM) may also refer to cost per thousand, is one of the popular advertising payment models which Read More »

Creative implies any type of digital ad units advertisers post on the publishers’ website to raise awareness about the service Read More »

Dynamic ad insertion (DAI) enables advertisers to choose relevant ad creatives for linear, live or video-on-demand content. Instead of delivering Read More »

A Deal ID, also known as Deal Identifier, comprises a unique number of about 19 characters. The deal ID is Read More »

eCPM, or Effective Cost per Thousand Impressions, is a metric used to assess ad effectiveness and calculate the revenue generated Read More »

Frequency capping is the ability (function) to set the limit for the number of ad impressions shown to a particular Read More »

Gross Rating Point or GRP is a math equation used by media planners and buyers to determine how many people Read More »

Hybrid Broadcast Broadband TV (HbbTV) relates to a worldwide initiative focused on the blending of internet content with TV broadcasts Read More »

An impression is an ad display to each website or app visitor or user. An impression implies that the ad Read More »

This is a kind of advertisement integrated into mobile apps. In-app advertising encompasses such creatives as banners and videos placed Read More »

Interstitial ads refer to full-screen creatives aimed at covering the interface of their host app. They interrupt users at certain Read More »

Look-alike audience modeling comes in handy when you need to create reach for advertisers. This model is used to build Read More »

This is a non-auction model of ad buying, with a fixed display price and no guarantee for inventory realization. Preferred Read More »

A non-auction model of traffic purchasing through deals that take place outside the RTB, but with advantages that RTB provides Read More »

A publisher is known as an ad inventory owner who provides advertisers with a place for their ads. The publisher Read More »

A metric that helps evaluate the coverage of an advertisement:, how many people have seen the advertisement and interacted with Read More »

The Roku Channel is a streaming channel that belongs to Roku. Everyone with a Roku account gets access to ad-free Read More »

SSAI stands for server-side ad insertion. It is a process used to insert ads into a piece of high-quality, long-form Read More »

A Smart TV is a technological convergence of a computer, a television set, and a set-top box in a traditional Read More »

Streaming is a delivery method where end-users receive multimedia content from certain providers live, without having to download them.

A way to deliver ad impressions to a relevant audience by basing it on certain custom criteria. Behavioral targeting takes Read More »

Television Rating Point, also known as TRP, refers to a metric that helps advertisers and marketers to evaluate the viewership Read More »

TV Everywhere also refers to authenticated streaming or authenticated video-on-demand. This type of subscription business model means that users get Read More »

A metric designed to measure the effectiveness of ad impressions, showing how many times the ad was seen rather than Read More »

A database that lists websites that were approved by advertisers. A whitelist denotes that it is safe to place ads Read More »