This is a non-auction model of ad buying, with a fixed display price and no guarantee for inventory realization. Preferred deals do not offer the booking of inventory, instead they are characterized by a fixed price and the ability to buy impressions without taking part in the auction.
Site owners create inventory blocks with fixed, pre-agreed prices that are available to advertisers outside auctions. The unsold inventories are then passed to auctions.
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Dover, Kent, Delaware,