- Home
- Ad Tech Glossary
- What is Television Rating Point
Television Rating Point, also known as TRP, refers to a metric that helps advertisers and marketers to evaluate the viewership of content and choose a better ad placement. The TRP rate allows for indicating the popularity of a program or TV channel by showing how many times it’s been watched.
3500
South DuPont Highway,
Dover, Kent, Delaware,
19901, USA