Transactional-Video-on-Demand (TVOD)

Transactional-Video-on-Demand (TVOD) refers to a VOD service that empowers customers to purchase content on a pay-per-view basis. Unlike SVOD, TVOD users can select music and video from two categories: electronic sell-through (EST) and download to rent (DTR). Choosing EST, customers get permanent access once they purchase content, and with DTR, they pay a smaller fee for access limited in time. Google Play and iTunes fall into TVOD.