vMVPD

Virtual Multichannel Video Programming Distributors or vMVPD stands for live and on-demand linear television combined in the same content delivery channel, and rendered via the Internet. This service allows content owners to reach out to cord-cutters and cord-nevers. Roku, YouTube Live, Hulu Live, Apple TV, and Amazon Fire TV are the most popular vMVPDs.

What is Viewability
VOD (Video-on-demand)

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