A database that lists websites that were approved by advertisers. A whitelist denotes that it is safe to place ads on these web sources, meaning they have an approved reputation and host appropriate content. Whitelists work well for companies who want to protect their brand safety. This way, in case the SSP is not able to identify the source, the ad will be automatically approved by the whitelist.


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    South DuPont Highway,

    Dover, Kent, Delaware,

    19901, USA