It might be tricky to fully satisfy our gastronomic desires in the world of quarantine. However, what if you could help the people looking for new dishes become a new Gordon Ramsey at home, and boost your cooking content monetization at the same time? The Connected TV (CTV) environment gives you just the right tools to do so.
Become a new Gordon Ramsey, boost your CTV/OTT channel, and gain yields from the cooking videos with VlogBox monetization platform.
We’ve all been missing our favorite restaurant food during the lockdowns. Some places have shut down, others switched to delivering meals in cheap plastic packaging. So why not cook the food by yourself – have some avocado toasts, crispy Mexican tortillas, or even try baking that salmon? CTV can become your new vlogging space for that.
The CTV/OTT streaming industry has been on a rise for the last decade. In the US alone, there are nearly 200 million people who watch CTV/OTT on a monthly basis. Ad spend has been increasing alongside viewer count and those considering OTT monetization. According to Statista, it will reach $19 billion by 2024. There are three main reasons for that:
Regular TV audience outflow - cord-cutters
Appearance of a new younger generation who never watched TV in the first place- cord-nevers
Advertising on CTV has proven to be efficient for most advertisers.
For cooking content creators and/or distributors, CTV is the perfect tool to expand their coverage to live streaming markets.
Utilize the benefits of streaming platforms by creating a dedicated app for your content. These apps resemble channels on regular TV, with the only difference – hey enable video on demand. Platforms like Roku, Apple TV, or Fire TV offer two basic content monetization options for creators:
Work similarly to Google’s programmatic ads on YouTube. Usually, ad-monetized content is being distributed for free. Best example – Roku.
Monetization implies fixed fees for temporary access to all content libraries. For example, Disney+ or Amazon Prime Video use the subscription method.
Sign up, design channel templates, upload content, pass platform approval, negotiate monetization, and finally go live.
Collaborate with VlogBox
Contact us for seamless and effortless CTV/OTT integration.
Atlant Media – high-quality multi-genre media catalogue that distributes fiction, documentaries, and entertainment programs worldwide.
YoBoHo – the world’s leading digital gaming and family entertainment media company that engages in the creation and distribution of original content across a series of digital platforms.
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