The stunning increase in CTV viewership, paired with the highly interactive and personalized viewing experience that CTV channels offer, provides content creators, such as Videogyan, with a unique opportunity to reach vast audiences.
Videogyan, an IP-based new-age media studio based in the UK and India, produces kids’ content, such as animated videos, nursery rhymes, and cartoon shows. Videogyan uses high-quality 2D and CG animated content to combine entertainment with education, and develops kid-friendly apps and games to create a wholesome learning and entertainment experience for kids worldwide.
To grow viewership and expand their user base, the team at Videogyan partnered with VlogBox to create CTV/OTT channels that air on Roku TV, Amazon Fire TV, and Google TV, overcoming several obstacles on their way – resulting in revenue increases of 75% and audience growth of 80%.
Joining the Connected TV environment implies a variety of purposes for content creators. For Videogyan, their primary objectives were gaining the first-mover advantage, diversifying their monetization revenues, and avoiding exorbitant development fees.
Capitalize on the Emerging CTV Opportunity
With total hours spent on CTV devices up 81% from 2020 to 2021, the CTV industry is seeing massive and rapid growth. For content creators like Videogyan getting an early foothold in the CTV ecosystem is essential for establishing a name for themselves and connecting with as broad an audience as possible.
Diversify Monetization Streams
Prior to the development of novel CTV channels, YouTube was and remains one of the most popular and, in many cases, the only monetization stream content creators use. However, generating significant income solely from YouTube exposes content creators to considerable risk, as Google and YouTube can update ad pairings on a whim.
Adding CTV channels, such as Roku TV, Amazon Fire TV, and Google TV, helps mitigate the risk content creators face from over-exposure to a single revenue stream, while also diversifying their potential view base and audience reach.
Avoid Crippling Third-Party Development Fees
Apps are an ideal way for content owners to compliment the characters and storylines they create. However, developing, launching, managing, and growing channels can become time consuming in terms of learning and microtasks, unaffordable and problematic, in terms of the number of specialists involved.
Planning and executing CTV and OTT campaigns presents inherent challenges for content creators. Similarly, Videogyan had to overcome several of these in order to establish themselves on CTV and OTT – the most pressing of which included limited access to U.S. viewers and finding the expertise required to navigate the new and constantly evolving CTV landscape.
Reaching the U.S. Audience and Testing New Monetization Options
As viewer time is a finite resource, with a limited amount of hours per day that people and families can allocate to content consumption, the challenge is to build awareness and then a connection with U.S. viewers to earn a foothold in the U.S. market.
New monetization algorithms, finding and connecting to a quality pool of demand, and maximizing video content monetization results requires a trusted service with successful cases.
Finding the Right Talent and Expertises
The rapidly evolving nature of the CTV ecosystem means regulations, strategies, and knowledge needs expertise and fluidity. Finding the right people who possess the necessary skillsets can be a challenge.
To overcome these obstacles and reach their goals, the team at Videogyan paired with VlogBox, a global CTV video content distribution, monetization, and app development solutions company, to launch their CTV/OTT channels.
Videogyan capitalized on several offerings from VlogBox, tailored at addressing their unique challenges and goals:
Maximizing Revenue Potential by Diversifying Monetization Streams & Reaching U.S. viewers
Diversifying away from a single monetization stream (in many cases YouTube) means learning and implementing new strategies. CTV presents numerous revenue-generating opportunities, particularly, Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), product placement, etc.
VlogBox used their CTV industry expertise to help Videogyan prioritize their monetization strategies, and then continually grow and expand their revenue-generating opportunities, reducing risk and increasing profits in the process.
In addition, via VlogBox targeting settings within the app, Videogyan connected to the U.S. audiences to build their presence within a relatively new category of viewers.
An Ongoing Consultation Partnership With Dedicated Content Managers and Customer Support
Processing and launching a new channel on CTV providers such as Amazon Fire TV, Roku, and Android TV requires channel approval, content curation, monetization, bug handling, and content analysis.
By using VlogBox’s consultation services, the team at Videogyan remained focused on producing top-level content while ensuring that the behind-the-scenes administration and technical requirements were well taken care of.
By expanding their audience, diversifying their monetization streams, and focusing on high-quality content production, Videogyan grew their audience by 80%, with over 70% of that growth coming from U.S. viewers.
This growth has translated into a revenue increase of 75% since partnering with VlogBox. In turn, Videogyan has been able to reinvest the resulting profits into expanding their own internal content creation process, allowing them to further improve the quality of their offerings to an ever-expanding audience.
Vishal T M
Co-Founder & CEO at Videogyan Studios
One of our major objectives is making Videogyan series’ accessible to kids globally, and we consciously concentrated on content distribution across U.S. audiences when choosing a CTV partner. We’re happy that we can track the first positive results in terms of viewership and monetization, and hope that in another year, we can expect to see these figures double
PhD, Co-founder and CSO at VlogBox
We consider CTV to be a deep pool of opportunities for kids’ content creators and believe the demand for connected TV channels and advertising within this ecosystem will keep on growing in the near future. We’re happy to see that our common efforts with the Videogyan team in this rather new environment are rewarded, and believe there is huge potential in our future collaboration