Connected television (CTV) is a vibrant industry right now, we all know that, it’s an exciting time to be working with the huge amount of apps that are currently available to consumers. It’s allowed millions of them to adopt new methods of consumption and cut the cord forever, people can watch what they want, when they want, in any way that’s convenient to them. There are more opportunities than ever for content creators, distribution agencies, publishers, etc, and one of the most promising is investing in app development solutions.
App development solutions for the CTV industry ensure that you have the maximum level of control over whatever project you’re involved in and can also generate a considerable amount of revenue. Do not make the mistake of thinking that this is an option solely for the big tech companies, and in fact, there are many reasons why custom app development can be achieved by even the smallest of teams. By doing so, you’ll quickly take your business to the next level by acquiring wider brand recognition and newly engaged viewers.
What are the benefits of CTV for content creators?
The rapid expansion of CTV since the COVID-19 pandemic began has resulted in huge opportunities for content creators thanks to the vast amounts of platforms, channels, services, etc, that consumers have available to them. Even though the problems caused by the virus have abated, media audiences are still tuning in to watch CTV in huge numbers and there are unlimited opportunities in the market. The fact that CTV-based audiences tend to be far more engaged than others, thanks to the personalized experience, allows content creators to make deeper, longer-lasting impressions.
There’s huge potential for content creators wanting to expand into CTV, in fact, it’s still more than possible for producers to start a project that grows to reach the level of leading media app companies like HBO, Netflix, etc. The most popular CTV platform in the USA is a great example of this; once a small, niche app, it’s now a recognized giant in the CTV industry and the company now has tens of millions of active accounts worldwide. In the U.S., its active account base has surpassed the total number of U.S. video subscribers for all cable companies combined, and it’s the No. 1 TV streaming platform by hours streamed in Canada and Mexico as well.
What are the benefits of CTV for publishers?
It’s not just the creators that benefit from CTV app development, publishers are also able to take advantage of this part of the media landscape and generate serious revenue. For starters, CTV allows publishers to collect data on viewer preferences and behaviors from the apps content is published on, which can be used to target and personalize content to individual viewers. This results in higher engagement and better ROI for advertisers, leading to higher revenue for publishers.
By its very nature, CTV is diffuse with numerous options on the table for publishers looking to create a diversified revenue stream. These include advertising video on demand, subscription-based models, pay-per-view options, and other iterations. For publishers, this represents a great opportunity to generate a large amount of income while also providing the flexibility required to adapt to changing market circumstances.
The benefits of using CTV-based apps for publishers aren’t limited to just monetary factors either. One of the most important reasons to include here is that CTV allows publishers to exercise great control over their content offerings. This means that they can choose where and how their content is distributed and can ensure that it is reaching the right audience in the right way.
Everything you need to know about CTV app development
With all the benefits outlined above it’s no surprise that more content creators and publishers than ever want to get their creations on CTV apps. Most companies start down this road by looking to get their content published on major CTV media platforms like the most popular CTV platform in the USA as we’ve already mentioned, but also other international brands like Amazon Fire TV, Apple TV, and Google Chromecast. That’s certainly a laudable aim for first-time entrants to the industry but it’s important to focus on the fundamentals of creating content designed specifically for CTV apps as well.
As such, the first step towards getting your content on CTV apps and platforms is to create from scratch, or adapt your content to fit the CTV format, and take advantage of the larger screen and interactive features on offer. That doesn’t mean that you should abandon whatever infrastructure you have in place, and if you do launch a CTV app or platform then you should integrate your website, social media channels, etc, into your new project. This will help you to reach a wider audience and encourage sharing, creating a domino effect whereby more media consumers become exponentially easier to reach.
How do you build a CTV app?
For both content creators and publishers looking to expand into CTV there’s a question they have to find an answer to: How do I get my content on a CTV-based app? The good news is that CTV app development solutions abound and regardless of the specific content or platform you want to propagate, there should be a solution for you. Some of these include:
Web apps: Web apps are developed using web technologies such as HTML, CSS, and JavaScript, and can be accessed through a CTV’s web browser. They’re a good choice for beginners but don’t offer much in the way of quality.
Native apps: Native apps are developed specifically for a particular CTV platform, such as Amazon Fire TV, and are designed to take advantage of the unique features and capabilities of that platform. It’s a decent halfway approach, especially based on web apps.
SDKs: Software development kits (SDKs) provide developers with pre-built tools and components that can be used to develop CTV apps more quickly and easily. Some major companies like Samsung, LG, and PlayStation offer these instead of native apps.
Custom apps: This is the best solution for you to pursue as cross-platform apps can be developed to run on multiple CTV platforms, allowing content creators to reach a wider audience with a single app. You also have much more creative control over the app creation process.
Why VlogBox is perfect for CTV app development
It may sound like a daunting prospect, deciding to develop your own custom-designed app, but the idea is much more cost-effective than you may otherwise think, especially when you partner up with experienced app developers like VlogBox. Our company offers a one-stop-shop solution for those new to the CTV market as well as pros looking to enlarge their business. We’ve worked with a huge range of projects all covering a wide variety of subjects.
VlogBox is able to get a CTV app published in 2-3 weeks if you request custom development, and even faster if you opt for a ready-made template. It all depends on the specifics but we can always provide a guaranteed delivery date within that period. The app we produce for you will include development services, video content distribution, monetization solutions, as well as PR and marketing support; pretty much everything you need to get going.
We don’t just produce an app for you and let you get on with it alone however, we go far beyond that by providing robust analytics and regular reports on your channel’s performance. By doing so, you become able to continue to improve its performance well into the future.
Thanks to your flexible pricing plans, covering pure channel development to the development and management of a complicated custom app with further opportunities to maximize monetization potential, we can offer a price for any budget. Throughout it all, we can guarantee you the maximum level of professional assistance from your own project manager.
The takeaway
Joining the dynamic CTV media industry by creating your own app is a surefire way of creating something with real value to consumers, and the great thing about this market is there’s so much room for growth. Regardless of whether your intended content is targeted at the general public, or if it’s much more niche in focus, with CTV app technology you can find the audience you’re looking for. In no time at all, you’ll see your content get the attention it deserves and reap the rewards of advertisers taking notice.
VlogBox can support you throughout this exciting process by developing a custom app development solution, so don’t miss out on your chance to join one of the most exciting industries around today. Drop us a line by following the link and one of our app development experts will get back to you in no time at all. Congratulations on embarking on the CTV adventure, it’s a great time to join in.