YouTube is a great place to run ads. At the same time, being simple for visitors, it turns out to be quite complicated to navigate and set up targeting of YouTube video ads successfully for inexperienced users wishing to advertise. Here are several tips you have to follow to make your YouTube advertising effective and profitable.
1. Select the Format of Your YouTube Ad
It becomes the first issue the user faces, due to a wide range of ad formats provided by the YouTube platform, the main being TrueView (In-Stream and Discovery / In-Display), Pre-roll (non-skippable), Sponsored cards and Bumpers optimizing them either for views or for clicks.
All formats available are described in detail on the YouTube help page that is required to be studied carefully before choosing ad format, as far as the latter depends on your goals. Understanding of the differences will help you choose the right format and ensure good results. For example, sponsored cards will provide more targeted leads to your site. It means those, who are truly interested in the product you are selling, will easily notice your advertisement. If you are interested in increasing awareness of your brand, TrueView format of ads will suit you much better – both In-Stream and Discovery types.
2. Segment In-Stream and Discovery into Separate Campaigns
It is advisable to make your video ads separated since there is the distinction between In-Stream and Discovery is very important. The first is played before, during, or after other videos viewed, the second one shows up next to the video related to your search results on YouTube. The choice of formats and adjusting settings for each of them depends on your marketing strategy; it suggests a different budget and generates a different type result. Let the format that’s in lines with your expectations.
3. Use YouTube Targeting Options
It is probably the most crucial aspect that should be in the spotlight for successful advertising campaign – to find your audience! Finding the audience is above all important, as there is no point in wasting money on ads that fail to find the relevant target consumer for your product.
To this end, YouTube settings provide flexible and precise instruments to take control of your ad visibility among the potential audience, at the same time excluding those, who are not relevant to your trade proposal.
4. Set-Up Remarketing
Remarketing is an extremely effective way to trace and catch the audience that has already demonstrated interest in your product by either visiting your website or performing the search for it. Remarketing is the method of targeting that helps you to follow those interested on other Internet sites such as social networks, YouTube itself and others. It is much easier to generation valuable actions from those those, who have already shown interest your brand. The function of remarketing is remarkably simple to set up – just select the configurations and see how effective it is!
5. Create Convincing and Human Content
While creating your video ad you have to bear in mind that you are distracting people from the piece of content they wanted to watch. So, in order to keep the audience watching it you have to make your ad truly engaging. Run-of-the-mill ads will make them indifferent at best.
Be original and create something fresh and extraordinary. Go from the person, not the product, and concentrate on their needs. Describe the strong points of your product, don’t simply list them.
6. Add Interactive Elements to YouTube to Drive Action
Creation of a marvelous advertisement is only half the battle. Whether it’s B2B or B2C, or your final goal is achieving some tangible rewards. YouTube platform offers various interactive elements. Explore them and apply the ones that are relevant specifically to your goals. Here is the full list of YouTube elements that you can put into your ad.
These are the main guidelines to set up your ads on YouTube. They should help you create effective campaigns that will bring in the leads that you need. Use them wisely and they will serve you well.