How to Monetize and Promote Video Content for Kids in 2021

Tips & Tricks

Children have always loved watching TV shows and cartoons. However, during the pandemic, when they’re at home 24/7, they’ve started spending more time watching video content for kids, and even some of their viewing habits have changed. Young audiences today tend to use various devices to watch TV shows over the top. For instance, in April more families started using connected TV devices, since parents and their children spend their leisure time by mostly staying at home and gathering in front of TV screens. This has developed into a daily routine, so families are watching more content together, including kids content.

Top OTT channels for children

Though animated series and cartoons are what kids like watching most of all, there is a tendency towards educational content – OTT apps offer e-books, quizzes, and lots of other activities to train the brain. But how can parents be sure that their child will access only kids video content and won’t stumble upon something inappropriate? Considering that most videos watched OTT are viewed on different devices, controlling what a child can see becomes a pressing concern. Fortunately, platforms and apps offer kids versions or even separate profiles created specifically for younger viewers, which let them access only the content that corresponds to their age. Here are the most popular apps and channels to stick to.

Kid’s Planet

With this channel you can be sure your child will grow up happy and well-educated. There are the answers to all of the questions a kid may ask and,  they even provide them in a playful manner via short animated clips.

YouTube Kids

A world famous platform that offers tons of video content for adults, but has launched a special kids’ version. Younger viewers want to watch YouTube too, and there is a lot of nice kids’ content – but there are also lots of videos that some parents may consider inappropriate. YouTube kids provides parental control and offers videos for different age groups in order for every child to find the best content that will entertain and teach them.

Disney+

With this app, you and your kids can watch and download your favorite movies and TV shows, as well as new original series by Disney, Marvel, Pixar, National Geographic and Star Wars. The Disney+ app boasts of over 100 titles, unlimited downloads and the ability to watch on 4 devices at once.

Netflix

This is one of the most popular apps, giving every child whose parents have a Netflix subscription the chance to learn, explore the world and have fun. Due to the option of creating different profiles, you can create a separate one for your kids. Since there’s no password to switch profiles, however, keeping your kids on the kids profile may become a matter of trust.

LEGO

If your kid is a fan of LEGO, there’s good news. An entire LEGO channel has been created for those who adore the famous constructor blocks, and there are a wide range of LEGO-related videos – shows, tutorials, news, etc. The app is free, but you shouldn’t worry about the commercials, as they’re also kids-oriented.

Amazon Prime

Another kid-friendly platform with tons of videos and shows for children and the whole family. It allows creating up to four child profiles within one household. Simply add your kids’ details, and the account is set!

Monetization and promotion opportunities for kids content creators

Starting from 2020, YouTube announced new rules for their kids content policy, updating it with the intent to protect children from negative viewing experiences, and to comply with COPPA (Children’s Online Privacy Protection Act). This means that the monetization strategy for children’s content differs from the promotion of other video channels. There are some new requirements.The first thing the creators should take into account is that every video intended for kids must be marked “made for kids“, or big penalties will follow. Sometimes the account violating this rule may be even terminated. Other barriers on the way to high revenues include the – restriction of targeted advertising, disabling features like notifications, and adding videos to the “watch later” playlist. However, there are some ways to monetize videos made by kids and for kids.

1. Generate lots of content

If you want your channel to be interesting for your audience, get ready to add at least 60 videos to it. It is a well-known fact that kids tend to watch the same videos over and over again, but that doesn’t mean the variety of content is poor. In order for children to get drawn into your OTT videos and become regular viewers, you should do your best to offer at least 100 clips, and add a new one at least once a week.

2. Mark your videos

In order for your content to be fully COPPA-compliant and be trusted by parents, add the “Made for kids” mark to your channel. Doing that will ensure that the videos you publish are appropriate and won’t harm children (and the comments section will be disabled – which is one of the rules).

3. Offer merchandise

True fans of your channel may want to buy something related to your content. Create some cool merchandise (clothing, toys, accessories) and offer it to your subscribers. But in order to promote your goods, you’ll need to place the link to one of the e-commerce platforms where users can make a purchase. Don’t be shy to invite viewers to your digital store and highlight all the benefits of the products you offer.

4. Attract sponsors

Sponsorship is a great way to earn money from videos made by kids or for kids. And your channel doesn’t even have to be extremely popular to be noticed. The key to success is to create appropriate high-quality content that relates to the potential sponsor. Research the kids’ market and think over the idea of attracting the attention of some brands.

5. Join platforms that pay for content

There are certain platforms that help kids content creators earn money for their videos. So, if you publish creative videos for children but feel that YouTube is not enough, join Patreon, Amazon Prime, or other platforms that help generate revenue for sharing videos.

Takeaways

Kids content is always in demand, and during the pandemic, its viewership has skyrocketed: music has grown by 41%, and animated series have received a 32% bump. Experts predict that ad spend on kids digital advertising is about to reach over $1,5 billion in 2021. This tendency means that marketing strategies can be improved by partnering with popular media companies and the premium shows preferred by kids and families. That will help grab the attention of new viewers. It’s also important for kid-focused brands to adjust their advertising strategy for OTT and connected TV environments, since those venues provide lots of new opportunities to promote and monetize video content for kids.