MKMG, a Ukraine-based global distributor and producer of video content, has begun collaborating with VlogBox, a global video distribution, monetization, and advertising platform, to explore new placements in the rapidly-developing OTT space.
The company owns a set of CTV apps developed by VlogBox, including dedicated art (World of art), cooking (Cooking Day, Día de Cocina), lifestyle (Cool Look), traveling (The World in Pictures, El mundo en postales), knowledge (Info Day, Infotoy em Portugues), and family leisure time (Family Day) channels. For MKMG, this cooperation is a big step forward towards becoming one of the first Ukrainian companies to be represented in the CTV space, promising to boost brand awareness and attract new audiences, particularly US/UK viewers.
“In our 13 years experience in the field of content production and distribution, we’ve learned to predict the needs of viewers and buyers,” says Olena Shkrobot, director of MKMG. “Trends are changing, and we need to keep up. Therefore we are always looking for new promising partnerships to implement our ideas and launch more captivating projects. Now it’s time to open up new horizons and leverage CTV technologies to multiply our audiences and take MKMG to a new level of development.”
Key to MKMG and VlogBox’s successful collaboration is both company’s high standards of content distribution and user experience. As a result, VlogBox will be able to give another boost to its content verticals and offer a number of new channels to its demand partners, enhancing advertising and monetization on both parts.
“Our work with MKMG is another great achievement for us, and we are happy to play a part in creating such diverse and trending channels and enrich our mediahouse,” notes Anna McMichael, Partnership Director at VlogBox. “We are ready to share our best tech and marketing practices in the CTV space so that MKMG finds new audiences and discovers new revenue streams. I believe that our collaboration will be a long-lasting affair, bringing numerous advantages to both of us, and that CTV users will appreciate our joint endeavor.”
For over 13 years, MKMG, a Ukrainian media group, has provided a host of clients with international distribution, production and adaptation of video content, as well as media consulting. Typical distribution rights they work with include: all kinds of TV rights, VOD, OTT, IPTV, Internet, Mobile, Inflight, Outdoor/Indoor, and Educational rights.The company values high-quality content and strives to ensure creators have an easy path forward for sharing their work. For many years, MKMG specialists have been working as a liaison between right owners and buyers, giving them a broad depth of experience in every content creation sector.
VlogBox is a global video content distribution and monetization platform helping animation studios, movie content companies, and independent video content creators reach their audiences across the OTT/CTV environment. With over 800 live CTV apps and channels under their belt, VlogBox allows video creators to reach audiences across more than 14 platforms, including Amazon Fire TV, Apple TV, and Android TV. From hosting, encoding, and video content streaming to custom app development, as well as efficient monetization and advertising, VlogBox provides fully-fledged content distribution services.