VlogBox Partners with TheViewPoint to Scale Up its CTV Inventory Monetization and Analytics Intelligence

Company NewsVlogBox & TheViewPoint
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    VlogBox, a global video content distribution and monetization platform that helps content creators, distributors, and resellers to reach their audiences across the CTV/OTT environment, announced a partnership with TheViewPoint, an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. Within this partnership, VlogBox leverages TheViewPoint ad tech capabilities, robust analytics, and a flexible toolkit for precise control over inventory pricing.

    “We at VlogBox were looking for the means to efficiently monetize our extensive asset portfolio, as it’s essential for us as a developer of custom applications for the CTV/OTT environment,” said Nick Platonenko, CEO at VlogBox. “Since we’re putting transparent pricing and direct demand at the forefront of our approach, it is vital for us to enhance the reporting and analytics capabilities within the VlogBox platform. Hence, we were searching for a technology provider who would help us empower these capabilities. Eventually, we found a solution in TheViewPoint and expect to get the most out of this collaboration”

    VlogBox keeps extending its boundaries, steering its strategy in collaboration with production companies, like Riki Group, a kids content production company, ready to discover the world of CTV and distributing content worldwide. Hence, with the advancements TheViewPoint brings in, VlogBox expects to reach its business goals and deliver a friendly and brand-safe ad management environment to its demand partners.

    “The first outcomes of this partnership had exceeded all expectations. So far, TheViewPoint has contributed to an overall demand increase for VlogBox inventory,” said Daniel Elad, CSO of TheViewPoint. “Specifically, our team performed the integration of a proprietary SDK into the VlogBox applications as well as API integration between platforms, which allowed us to streamline accurate reporting and analytics. With TheViewPoint’s proprietary SDK, ad server, and transparent business model, the VlogBox platform is fully equipped and settled for intensifying its earnings from monetization and reporting intelligence. Besides, we’re working on enhancing the product line, so VlogBox as our partner will benefit from all the advantages of the upcoming roll-outs.”

    About VlogBox

    VlogBox is a global video content distribution and monetization platform helping content creators, distributors and resellers reach their audiences across the CTV/OTT environment. With over 250 live CTV apps under their belt, VlogBox allows video creators to reach audiences across more than 14 platforms, including Amazon Fire TV, Apple TV, and Android TV. From hosting, encoding, and video content streaming to custom app development, as well as efficient monetization and advertising, VlogBox provides fully-fledged content distribution services.

    About TheViewPoint

    TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A broad set of tools developed specifically for the connected TV environment allows publishers to effectively upscale their business.