Video marketing is growing speedily. According to a recent study, this year, 82.5 percent of all web traffic is expected to be generated by online video. Back in 2016, the number of businesses doing video marketing was just 41%. The projected growth in this industry has opened up a lot of possibilities for new businesses to enter the market.
When starting a video business, one of the hardest parts is figuring out how to promote it. Running a production company is more than just making videos. You have to be able to market your services and get clients interested in your work.
Thankfully, you can promote your video content and grow your company by implementing a few effective marketing strategies. To point you in the right direction, we’ve put together the following eight great tips for promoting your business in 2022.
Expert insights on how to promote videos
Craft the right kind of research
This may seem like an obvious one, but you’d be surprised how many people skip this step. When starting a new company, or expanding an existing one, you must understand who your customers are. Furthermore, it’s important to identify the competition in order to make informed decisions about where to spend your money and the products or services you need to prioritize.
Don’t wait until your video business is established before conducting market research; do it before you even launch. Before anything else, learn about your target market. Who are you trying to reach? What are their needs and wants? How will they find you?
Market research will help you find answers to the above questions and more. It’ll give you an idea of what kind of business model would work best for your particular video niche and allow you to tailor it towards the audience you want.
Create a website to promote your video business
Your website is the face of your company, which helps people learn more about what you are offering. You can showcase some of your top video clips there. On your website, you can also share how you can use videos to help potential customers reach their marketing goals.
Here are some essential pages you should include on your website:
Homepage: This is the first page visitors see when they come to your site. It should give them a summary of who you are and what you do. This is also where you put in your value proposition, USP, social proof, as well as some of the things that make your video business stand out from the competition.
About page: This page describes who you are and what sets you apart from other businesses in your field. If you want potential clients to know what previous clients thought of your video production company, consider adding testimonials from existing clients. Additionally, you could explain how your passion for video making informs your work.
Services page: This is where you explain the services that you offer in detail to show customers that their project is in good hands.
Contact page: Make it easy for clients to reach you. This is where you can put in your physical address, official email address, and social media handles.
Also, make sure that your website has all of the basic information a customer will need to get in touch with you: hours of operation, phone number, and your list of services. You’ll also want a clean, professional design that puts your content front and center. Make sure it’s easy for people to find what they’re looking for.
Create an impressive portfolio
An impressive portfolio is one of the most important factors that’ll help you get clients when it comes to video promotion. It’s a visual representation of your skills and experience as a video business, which will directly influence how potential clients perceive your brand.
A portfolio is important because it gives viewers a complete idea of what they are getting into if they choose to hire you for their project. It will also offer a glimpse into your creativity and imagination which could make or break your deal with them.
Here are some tips for creating a great portfolio:
Use good quality images. Your portfolio should represent the quality of work you do. It is essential! If you have shot great video content and have done some excellent editing in the past, these images must look good in your portfolio and help promote your work.
Keep it up-to-date. You should update your portfolio regularly with new content to show off what you’ve been doing recently. This helps show potential clients that you’re active in the field, while also demonstrating the improvements in your skills over time.
Include videos as well as stills. Portfolios are not just about showing stills, they should include actual clips too! A well-edited video clip can be very effective in converting a potential customer.
Boost your SEO
SEO is important, even for videos. With the increase in video content in search results, you need to make sure your clips are found.
Insert relevant keywords in the title, description and tags of your content. This will help search engine bots understand what your video content is about. For example, if you upload a video about a boat cruise in Florida, be sure to include “Florida” and “boat cruise” in the title and description.
Also, make sure you add a backlink to your website in the description so that the search algorithm will be able to work out where to send visitors.
Share your work on different platforms
Another helpful thing you can do to promote your video business is to share your work with an audience.
Upload your work to video hosting platforms like YouTube and Vimeo, where they will live alongside millions of other videos.
Once people start viewing your videos, they may share them with their friends, who might also share them with their friends, and so on. If this happens, your work might have gone viral.
Using YouTube can be a great way to promote your video business.
Best of all, it’s absolutely free.
But because the uploads and access are free for anybody, there is a possibility that your video content will be lost among the volume of content.
YouTube allows you to upload films of any size of file but then it must be no longer than 15 minutes. Only YouTube users with verified accounts can upload longer videos. To increase your upload limit, you can access the limit link at the bottom of the YouTube upload page. You will then be asked to verify your account using your mobile phone.
In addition, you’ll get access to basic analytics and editing tools, as well as social sharing and live streaming capabilities.
Video streaming on Connected TV is one of the best ways to reach more viewers and grow your revenue. CTV allows you to expand your reach and engage with a growing audience that consumes video on their TV sets.
If you’re looking to get more out of your video content, besides YouTube, CTV is a fast-growing niche that is certainly worth considering. A major benefit of CTV is that it offers a wide range of revenue models to help you monetize your video content.
With CTV, you can promote your video, serve ads, and measure performance on most devices. This includes smartphones, smart TVs and streaming media devices such as Roku and Apple TV.
Getting started with CTV is not as difficult as you may think thanks to CTV app development and monetization platforms like VlogBox.
VlogBox is a video content distribution and monetization platform that helps talented content creators easily create a channel on top CTV platforms like Roku, Apple TV, FireTV, Android TV and start receiving passive income with AVOD and SVOD monetization models.
We offer you a solution to not only reach a wider audience with your video content but also to promote and monetize your videos without worrying about technical aspects of the process.
The VlogBox team will do all the hard work while you watch your video business grow.
Vimeo is another highly popular video sharing site. It may not be as huge as Youtube, but it does have a good number of regular users who look for and share interesting video content. If you are looking to promote your company to the next level and attract people from the global market, Vimeo may be the perfect place for you.
By default, all video content is ad-free, with no restrictions on traffic, file size, or runtime. But in order to get the most out of Vimeo, you will need to upgrade to a premium membership. However, they do not provide an unlimited video upload option in any of their plans. If you care about file size restrictions, Vimeo isn’t the “platform” for you.
That said, this site has a real community feel to it, and your video company stands just as good a chance of being discovered here as it does on the popular video sharing site YouTube.
Brightcove is another great way to promote your video business and gain exposure for your work and build your company.
Better analytics, better security, and B2B interfaces are some of what Brightcove offers businesses that need more functionality than what YouTube presently offers. Streaming, encoding, bulk editing, and drag-and-drop playlists are some of the capabilities of the platform.
You can start with Brightcove by signing up for their 30-day trial plan after which packages start at $199 per month.
Wistia is a video software platform that helps small businesses host, manage and promote their content.
The platform provides analytics tools to track how users engage with your video content and identify areas for improvement. It also provides the ability to add CTAs (calls-to-action) and email opt-in forms to your videos so you can convert viewers into leads or customers.
Additionally, Wistia features customizable player designs and tools for optimizing SEO. It also allows you to create playlists so you can organize your video content and keep viewers on your site longer.
Wistia only allows users to host 3 videos at a time. For more features, you will need to contact their sales team.
Be active on social media
One of the most effective methods to promote your company nowadays is through social networking. In fact, the majority of marketers feel that social media marketing is successful for their business.
Social media provides a convenient approach to engage new customers, stay in touch with existing ones, and raise brand recognition all at the same time!
Social media is currently the primary channel through which your consumers communicate with brands, and if you’re not directly engaging with them on major social media platforms, you’re missing out!
Social media marketing can be incredibly effective for a company, resulting in loyal brand ambassadors as well as increased traffic, leads, and sales.
You can build awareness of your products or services and advertise your company by posting short company promotion videos, especially Stories, Reels, IGTV and frequent updates on social media.
Strategic email campaigns with video marketing examples
Promoting your videos through email is an excellent idea. It’s direct, fast, and convenient.
You could start by looking for businesses and websites that have little or no video content on their pages. Send them an email as quickly as possible, outlining the advantages of having video content on their website and why you are the best partner to help them in this area.
It is also a good idea to accompany your email with video samples and infographics that contain figures to support the benefits of video content.
Networking is key
As the saying goes, “it’s not what you know, it’s who you know.” After all, when it comes to selling videos to clients, there’s no greater asset than having a strong network of friends and colleagues who can introduce you to their business contacts.
People and companies can build mutually beneficial ties through networking. Social media contacts, business relationships, and regular networking events are just a few of the ways you can network.
No matter how you choose to network, the goal is to create long-term connections with the individuals that matter most to the success of your brand.
Whether you’re a freelancer or running a company, by creating strong relationships with people from all areas of the industry, you’ll find opportunities to promote your business and grow your brand.
We all can agree that video is a major player in online marketing. As long as you can properly position your video business, act on all or some of the tips contained in this article, then you can make your company a success.
Ultimately, your hard work and creativity will also play a role in taking your company to where you want to go. Because if you spend all your time promoting yourself instead of creating quality video content, you’ll never get anywhere.
So work hard, promote your video content properly, and you can expect great results.